From intimate brand experiences and corporate events to international productions and packed arenas, I create imagery that captures both the scale of an event and the moments happening within it. More than a decade of photographing live environments around the world has taught me when to step in, when to disappear, and how to find the photographs that tell the whole story.
Hi, I'm Helena K and I'd love to photograph your event.
WHAT IT FELT LIKE
Stockholm · Sweden · Worldwide
what it looked like
I’ve been photographing people and events professionally since 2008, and for more than a decade my work has taken me around the world.
From packed arenas and international championships to press conferences, commercial productions and intimate brand events, I’ve worked in environments where things move quickly, moments don’t happen twice and there’s rarely an opportunity to ask everyone to do it again.
That experience has shaped the way I work today. I’m comfortable stepping into a room I’ve never seen before, finding the story as it unfolds and knowing when to take control and when to simply observe. I care about the big moments, but just as much about the interactions, details and atmosphere that make an event feel like your event.
I’m Helena K Strack, photographer and founder of Events & Experiences.
Based in Stockholm, available worldwide.
behind the camera
meet helena
press conference - paris
Esports World Cup 2026
At the historic Hôtel de Ville in Paris, the Esports World Cup opened its first international edition with a press conference bringing together representatives from France, Saudi Arabia and the global esports industry.
With the Mayor of Paris Emmanuel Grégoire, French Minister for Sports Marina Ferrari and HRH Prince Faisal bin Bandar bin Sultan Al Saud among the speakers, the assignment called for everything from the scale and atmosphere of the venue to key moments on stage and the interactions in between.
The images were delivered for immediate use in the organisers’ official press release and accompanying communications.
brand workshop - stockholm
Loréal Colour Workshop
Set in an intimate Stockholm salon, L’Oréal Professionnel brought together a small group of experienced hairdressers for a first look at newly launched products and techniques.
From presentations and product details to hands-on demonstrations, I documented the workshop as it unfolded, capturing both the craft itself and the interaction between the specialists and their small audience, while providing the team with a versatile bank of images for their social channels.
commercial production - london
DHL Dispatch
Four days on set in London for DHL Dispatch, a four-part branded entertainment series created for DHL. This workplace comedy follows a fictional DHL esports logistics team with a mockumentary concept inspired by The Office.
I photographed the promotional imagery and documentary behind-the-scenes coverage throughout the production, with a warm, retro-inspired treatment developed to complement the visual direction of the series.
sports event - stockholm
SKK Club Championship
A local weightlifting championship held inside the club's own gym, bringing athletes, coaches and spectators together for a day of competition.
The assignment covered the full event, from the intensity of each lift to the reactions, details and atmosphere around it, creating a library of imagery for the club's social media, website and printed displays in the gym.
WHATEVER THE SCALE
CORPORATE · BRAND · PRESS · COMMERCIAL · SPORTS · LIVE events
event photography · Stockholm · Worldwide
CORPORATE
BRAND
PRESS
COMMERCIAL
SPORTS
LIVE events
We'll be in touch soon!
Thank you!
Tell me what you're planning, where and when it's happening, and what you're looking for from the photography. I'll get back to you with availability and the next steps.
let's talk
Have an event in mind?
